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Marketing Communication Mix

Tuition fee €2,700 per year
More information

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Overview

Communication management in transnational corporations
Image creation
Creation of marketing campaigns based on data analysis
creation of visual/graphic materials
Solving ethical issues in marketing communication

Programme structure

foreign language
IT Tools in Teamwork
Information Technology
Sociology
Social Communication
Globalization – new challenges
Economics 101
Effective Learning Methods
Basics of Law
Data Presentation Methods
Ethics
Marketing Psychology
Contemporary Debates
Major Projects Guidelines
PE
Global Marketing Mix

Program-related subjects
Social Science Methodology
Intercultural Differences
Management Instruments
Design Thinking
Media Law
Cybersecurity
Advertising
Media Communication Processes
Organizational Management of Media Enterprises
Open Source Intelligence
Communication with Local Societies
General Data Protection Regulation & Classified Information
New Media i E- PR
Artificial Intelligence in Marketing
Intellectual Property Protection
Esthetics & Design
Self-Presentation & Public Speaking
Media Planning
Crisis Communication Management

Career opportunities

Consulting agencies
International event agencies
PR departments of transnational corporations
E-PR, e-marketing
SEO and SEM specialist

Apply now! Fall semester 2024
This is a rolling intake - applications are accepted all year round.
Studies commence
16 Sept 2024
Apply now! Fall semester 2024
This is a rolling intake - applications are accepted all year round.
Studies commence
16 Sept 2024
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