Marketing and Sales - Sales Strategies and Techniques
| Study location | Poland, Chorzów |
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| Type | Bachelor, full-time |
| Study language | English |
| Tuition fee | €2,000 per year |
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| Entry qualification | High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. |
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| Language requirements | English |
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Overview
During classes, you will learn how to use modern marketing tools – programs that monitor online activities, sales and customer relationship management systems, ad managers, graphic creation programs, online press offices, and more.
During numerous open lectures, guest speaker meetings, webinars or free additional training sessions, you will meet many renowned experts in the domain of marketing and sales.
Together with your discussion group, you will take part in numerous strategy games and simulations of market situations. As part of the workshops, you’ll plan to launch new products and style creative advertising campaigns.
The University provides professional marketing tools, student-friendly mode of content delivery, and meetings with renowned professionals.
Programme structure
Services Sector Management
Psychology of Customer and Advertising
Public Relations
Merchandising
Managerial Management
Theory and Practice of Decision Making
Sales Plan
Advertising Techniques and Methods
Basic Mechanisms of Financial Markets
Exerting Influence and Psycho manipulation
Motivation and Time Management of Sales people
Sales on New Media
Current and Future Selling Trends