MASTER INTERNATIONAL MARKETING AND BRAND MANAGEMENT
| Study location | Germany, München |
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| Type | Master, full-time |
| Nominal duration | 18 months (120 ECTS) |
| Study language | combined English/German |
| Tuition fee | €24,900 per programme |
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| Entry qualification | Undergraduate diploma (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. |
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| Language requirements | English German |
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| Other requirements | At least 2 reference(s) should be provided. |
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| More information |
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Overview
Truly understanding customers is the key to any business success! With our program we help you to build your own expertise in the field of international marketing and branding: You will gain insights into behavioral psychology, get digital marketing tools at hand and get to know the latest innovations. Our “theory meets practice” approach means you’ll learn the latest science while applying your knowledge by working on real projects, developing your own marketing campaigns and interacting with business people. This is how you prepare yourself perfectly for your career!
Programme structure
You set the focus yourself
Semester abroad: Students of the Masters International Marketing and Brand Management have the opportunity to spend their third semester abroad at one of our numerous international partner universities. During the semester abroad, you will gain extensive international experience and expand your intercultural skills. Alternatively, students can also spend two semesters at selected universities and complete their studies with a dual degree.
Internship: If you have already studied or worked for at least one year in a non-German-speaking country, you also have the option of completing a subject-specific internship in a company in Germany, Austria or German-speaking Switzerland. The duration of the internship is at least 15 weeks.