B.Sc.Global Marketing
| Study location | Lithuania, Vilnius |
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| Type | Bachelor, full-time |
| Nominal duration | 3,5 years (210 ECTS) |
| Study language | English |
| Awards | B.Sc. (Bachelor in Business Management) |
| Course code | 6121LX072 |
| Tuition fee | €3,660 per year |
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| Application fee | €100 one-time |
| Registration fee | To be confirmed You need to choose an individual service package. Please contact the center curator or your agent and consult. You become a part of student union and ambassador program automatically after you will get Base or Standard or VIP status. *Do not forget to ask discount |
| Entry qualification | High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English / Lithuanian. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. Applicants must upload education documents in original language, as well as translations into English. You must take the original entry qualification documents along with you when you finally go to the university. |
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| Territory requirements | Applications are NOT accepted from the following territories (based on citizenship): Bangladesh, Iraq, Pakistan, Yemen. |
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| Language requirements | English TOEFL IBT – at least score 72; |
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| Other requirements | At least 1 reference(s) must be provided. A motivation letter must be added to your application. interview |
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Overview
The importance of marketing cannot be overestimated in current and future business, since it has a strategic role that drives business growth based on a deep knowledge of the customer. The global marketing programme is designed for students who want to learn essential and digital marketing elements, understand consumers’ behaviour and learn to analyse and manage marketing resources in a global business environment. Students will know how to use various contemporary marketing and communication tools and learn to assess consumers’ needs by analysing international businesses’ examples.
Programme structure
1 semester
Compulsory courses
Business Development and Management
Economic Theory
Fundamentals of Marketing
Management
Business Law
Corporate Social Responsibility and Ethics
2 semester
Compulsory courses
Global Business
Consumer Behaviour
Business Statistics
Information Technologiy
Fundamentals of Accounting
Elective courses
General Course of the University Education
3 semester
Compulsory courses
International Marketing
Fundamentals of Intercultural Management
Service Marketing
Retail Management and Marketing
Elective courses (5 ECTS)
Project Management
Business Strategies
General Course of the University Education
4 semester
Compulsory courses
E-Business
Product and Brand Management
Pricing and Sales Promotions
Personnel Management
Elective courses (5 ECTS)
Fundamentals of Finance
Organizational Behaviour
General Course of the University Education
5 semester
Compulsory courses
Fundamentals of Marketing Research
Marketing Communication
Business-to-Business Marketing and Personal
Sales
Business Logistics
Elective courses (10 ECTS)
Company Performance Assessment
Tax System
Quality Management
Innovation Management
6 semester
Compulsory courses
Marketing Management
Marketing Analytics
Digital Marketing
Course Paper
Elective courses (10 ECTS)
Corporate Communication
Advertising and Content Development
Intercultural Negotiation
Cross Cultural Communication
7 semester
Compulsory courses
Professional Internship
Bachelor’s Thesis
Career opportunities
A graduate can be employed as:
Sales Manager;
Marketing Expert;
Business Manager;
Business Developer.